One of a set of three E-mails (aged contacts/recent contacts/all contacts) written for wine investment house UK Vintners. Tone of voice is brief, friendly and slightly conspiratorial, making the reader feel ‘written to’ rather than blithely ‘E-mailed’ . Aged-contacts lift E-mail for wine investment house UK Vintners.

completed: 2016
*If no image of the finished project is available, my presentation document is shown.


Is it Possible That This Is You?



Dear Mr Sample,

Do you remember talking to us a few months ago about investing in Fine Wine?

You may recall we spoke some time ago about using Fine Wine, with its impressive returns, to add some growth dynamic and diversity to your investment portfolio.

After all, over the 30 years from 1988 to 2017, Fine Wine returned investors a compounded 11% per annum, which is no mean feat over three decades.

I thought you might be interested to read this.

With Fine Wine performing like this, there has to be a reason that such a valuable asset class isn’t used by more people as part of their portfolios.

We’ve formed a view about why this might be. It’s a fascinating explanation, and we’ve just posted it to our blog to make it easy to find.

If we’re right, perhaps this could explain why you’ve not come back to talk further with us yourself?

It’s a 4 minute read. Please have a look and see whether you feel this does apply to you.

And do let me know if you’d like to talk again after reading this!

Name Surname
Client Services Director
UKV plc

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