By late 2008, the deepening recession meant that retailers in almost all sectors found themselves under unprecedented pressure in efforts to maintain sales. My clients at Taurus Beds made a bold decision to experiment with doordropping within a 2 mile radius of their London store. I’ve given their leaflet a powerful, no-nonsense headline, backed up by a powerful, ‘quality for less than you think’ message in the body copy. Doordrop leaflet for bed retailer Taurus Beds.


More of a bed. Less of a bill.

Looking to save money shouldn’t mean shortchanging yourself on quality.

A poorly made bed can lead to disturbed sleep and the possibility of damaging your back as well.

All our beds and mattresses give great support for your back, great value for money, and a fabulous night’s sleep.

Our frames are built in our workshop from top-quality, replenishable timber. We have 22 designs. Each one comes in 10 different finishes and just about any size you might want, from a 2’6” Small Single up to a 6’0” Super King-Size.

We understand that right now everyone’s looking for great deals.

So we’ve put together three of our very best value Bed + Mattress combinations, to show just how little a really good bed could cost you.


A new double bed, complete with mattress, from just £369.

We have 22 different beds for you to choose from. (We’ve not shown our Bunk, or our Cabin Bed below.) Each bed comes in 10 different finishes; and in just about any size, from a 2’6” Small Single to a 6’0” Super King-Size. Our own-brand mattress range includes 4 top-quality open-coil orthopaedic models, and 4 fantastic value pocket-sprung models.

You don’t have to make a choice between quality and price. When you buy a new bed from us, you get both.

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