Stirling Health is a contender to the sector leader in direct marketing of natural treatments for arthritis and prostate conditions. The task they set me required the establishment of a ‘new playing field’, and the development of a confident, challenging tone of voice capable of presenting the brand as ready to set the pace, leaving the brand leader to catch up. 2 page pack letter for Stirling Health.

completed: 2006
*If no image of the finished project is available, my presentation document is shown.
*Thumbnails of some older projects were uploaded at resolutions which may now appear out of focus.

Living with Swollen Joints, Inflammation, Lack of Mobility and Unbearable Pain?

With ‘Next Generation’ natural health treatments, you don’t need to go on suffering.

Dear Mrs Sample,

If you’re suffering from the symptoms of arthritis, osteoarthritis or any related condition affecting your joints, you won’t need me to explain to you the terrible pain, discomfort and misery these conditions cause.

Please accept my sincere commiseration for the pain you’ve endured up to now.

However, I’m pleased to say that commiserations are far from all I am able to offer.

Read on, and I’ll explain about a truly remarkable new, and scientifically verified, natural health treatment that has proven enormously effective in treating exactly these conditions.

Please don’t confuse this with ANY EXISTING natural health treatment for arthritis. This is what’s referred to as a ‘next-generation’ treatment, leaving behind it all remedies currently available. And yes….that INCLUDES the world’s biggest selling joint-ease product.

Maybe there’s a better way to relieve your pain?

You’re probably well aware that all of the agony and immobility of arthritis and related conditions is caused by the degeneration of the bone and surrounding cartilage within your joints.

This happens naturally as you get older and your body no longer produces all the required nutrients and agents it needs to keep joints mobile, supple, and free from swelling.

In the UK, doctors have a preference for using drugs and even joint replacement surgery to treat these conditions. But, while drugs do bring some relief to some sufferers, they produce no restorative benefit. As for surgery, if it’s appropriate it usually involves months or years of waiting due to delays in the NHS. Then, even if successful, it generally involves severe pain and lengthy rehabilitation, and is usually not a ‘for ever’ solution.

The benefit of natural treatments.

Across much of Europe, the favoured treatment for arthritic and swollen joint conditions is not drugs.

It’s natural, phyto-ceutical treatments, making use of carefully distilled and extracted nutrients obtained from herbs and other plants with proven healing capabilities.

Natural health remedies have been proven in numerous tests over 4 decades to reduce the pain caused by inflammation, reduce swelling, increase lubrication and initiate the REBUILDING of cartilage surrounding damaged joints.

Unlike drug treatments, natural treatments actually repair and regrow damaged components of your body!

Not all natural Arthritis treatments are the same.

Until now, natural healthcare treatments have relied on a number of excellent, but very familiar ingredients. The 3 most famous of these are called Glucosamine HCl, Chondroitin and MSM.

We’d never dispute the effectiveness of these 3 excellent natural ingredients. After all, the best selling natural arthritis treatment in the world is built around them. However, they take advantage of none of the breakthrough advances in natural health treatments made in recent years.

Joint Support Formula. The 3 most proven ‘familiar’ ingredients…PLUS….the 3 most important proven ‘new’ ingredients…in ONE!

Joint Support Formula, from Stirling Health, is the first ‘Next Generation’ natural treatment for arthritis, osteoarthritis and other conditions affecting your joints. It includes all 3 of those proven natural ingredients (Glucosamine HCl, Chondroitin and MSM) from the world’s best selling natural arthritis treatment.

But it also includes Avocado and Soybean Extract, Hyaluronic Acid and Celadrin, the 3 most exciting advances in natural healthcare treatment of arthritis and joint related conditions of the last 4 years.

The result is Joint Support Formula’s unique formulation: the best 3 TRADITIONAL natural treatments, combined with the best 3 proven NEW natural treatments.

As well as these 6 powerful ingredients, Joint Support Formula ALSO contains a carefully balanced palate of 4 powerful herbs well known for their rapid pain-relieving and anti inflammatory benefits, together with 7 essential vitamins and minerals which support the regeneration of new cartilage and the health of the entire joint matrix.

No treatment on the market today matches Joint Support Formula’s ‘Next-Generation’ effectiveness.

Joint Support Formula is a 100% natural treatment, and may be taken safely by people using drug-based medication. Each pack contains 60 tablets, which is enough for 30 days normal use, and sells at £xx.xx.

However, to make it easier for you to try out new, ‘next-generation’ Joint Support Formula for yourself, we are currently offering each pack at the trial price of £yy.yy.

And, as you’ll see on the attached Order Form, with every additional pack you purchase, we’re able to reduce the cost even further.

Your relief. Our Guarantee.

We are so certain of the relief that ‘next-generation’ Joint Support Formula will give you, that we’re offering you Stirling Health’s 30 Day, No Quibble Guarantee. If you don’t feel the full benefits of this remarkable treatment, we’ll refund your money. No questions asked. You’ll find details of this on the Order Form.

I know that after a short trial you’ll recognise that ‘Next-Generation’ Joint Support Formula is a significant advance over every other treatment currently available.

I wish you much pleasure from the freedom it will bring you.

Yours sincerely,

Jennifer __________

Treatments Director

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