London based dental laboratory Biterite have been my client for many years now, so it’s really nice when they pause, and then decide to push out with a bold new strategy. “Happier Patients’, devised by the client, is a bold, benefit-focused proposition. In this email, used to open a conversation with prospective new dentist clients, I’ve used an informal but professional voice to set out this proposition in an attempt to identify a lead. Lead gen email for dental laboratory Biterite.

completed: 2021
*If no image of the finished project is available, my presentation document is shown.

SUBJECT LINE

How We Help You Make Your Patients Happier

 

EMAIL BODY 

 

Dear Dr Prospect,

Does the prospect of having ‘Happier Patients’ strike any kind of a chord with you?

If it does, I’d very much like to speak to you by phone. We will need just a few minutes, and I’m certain you will not find these have been wasted.

Happy Patients. The only guarantee of remaining a Happy Dentist.

I am the Managing Director of Biterite, a private dental lab which has been providing outstanding work to dentists across London and the South of England for the last 15 years.

Over this time I have talked to our dentists about the quality of our work, about how we provide best value and how we deliver exceptional service. All of these, of course, remain central to our offer.

In the new world in which we are all working, however, I believe that the only thing able to ensure that a dental practice continues to flourish is to ensure Happier Patients.

Each patient, whether their need is clinical or cosmetic, must leave you feeling totally happy with both the way they have been cared for and the result you have achieved for them.

We are here to help you ensure the latter. To make certain that every implant or item of crown & bridge work you fit is perfect in every regard.

Biterite. A truly outstanding lab for analogue and digital workflows.

Working for many of London’s most demanding dentists, we have always produced work of the very highest quality and backed this up with attentive service and a commitment to overdeliver when special help is needed.

We continue to support analogue impression taking, but are now one of the UK’s most experienced full digital workflow labs, included on lab lists for Primescan Connect, iTero and 3shape inbox. If you are already outputting digital scans, you can send work down the line to us in moments.

Our own bikes collect and deliver daily within the M25, and DHL do this for us outside of this area.

Allow me a few minutes to talk to you about helping you ensure Happier Patients.

If you’d be happy to talk to me about how we might be able to help you, please reply to this mail and we will arrange a suitable time to speak.

If I do not hear from you, I will in any case try to call you in the next few days. I appreciate that you may be busy, but perhaps you will still find a few minutes to speak.

Kind Regards,

Michael _____
Managing Director


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