Killer Poker Tactics’ was a name coined by me for my client Xploria to rebrand a set of CD interviews with successful Texas Hold ‘Em poker players. This extract is from the Front End letter, and is written in the assumptive US sales letter style. 10 page sales letter for Xploria.*If no image of the finished project is available, my .pdf copyvisual or .docx copysheet is shown in its place.
HOOKED ON POKER? HATE LOSING? LEARN THE SECRETS OF WINNING BIGTIME.
Fastrack Your Way to Be a Killer Poker Player.
Dear Poker Friend,
There are 2 reasons to play Poker.
It’s social. Or it’s money. Pleasure. Or Business.
Either you like to sit down with a group of Poker buddies and enjoy the game. Share some jokes. Drink some beers.
Or you like to sit down with some guys you can turn over. And do just that.
And if you want to sit around and chatter, while away an evening, eat tortilla chips and then head off home to bed, only to do the same thing again next week, that’s your choice.
If that’s you, though…let me save you some time.
WHY DON’T YOU STOP READING RIGHT HERE?
Because to be interested in what I’ve got to show you you’ll need to be the other kind of player.
The kind who plays to win.
The kind that I (like most people, I suppose) am always fascinated by.
The kind we always notice.
Because while many, many people play for the supposed “fun of it”, Poker isn’t a “for the fun of it game”.
It’s a game for winners.
WHY DO SO FEW PLAYERS KNOW HOW TO WIN?
The truth is that despite what they claim, MOST Poker players want to win more than anything else.
They want to win for the satisfaction of caning their friends.
They want to win for the money they could take off their friends.
Even more so, they want to win for the money they could make by walking into a casino and sitting down with real players, decent players, and walking away winners.
But most players will NEVER be in that position.
Because most Poker players lack Killer strategies.
I’ve spoken to some of the best players now playing Poker in the UK, and they all say the same thing.
Most players have very little idea what they’re doing!
Some players have NO idea what they’re doing.
“They walk into a game with their cash hanging out their pockets and sit down and act tough. Try to look like they know what they’re doing,” one VERY SUCCESSFUL player told me recently. “Pros like me can see them coming. You don’t even have to be very good to take their money.”
THE BEST ADVICE.
I like to listen to people who know what they’re doing.
And I like people who are winners.
There’s something about success.
I’ve been very interested in the surge in popularity of Poker in the last couple of years.
I’ve watched it going crazy online.
And I’ve watched it going mad in private games and casinos all over Britain.
And I have to admit I’ve got more than a little interested in what it is that makes a few people WINNERS with LOTS of money, and leaves most of the others going home at the end of the game with no cash, and no smile on their face.
‘KILLER POKER TACTICS’.
I’m not going to beat around the bush.
I know when I have something good to offer.
And I know at this moment that what I’m able to offer you in this letter is VERY good.
How do I know?
Because I’ve had a dozen highly experienced Poker players try it out…and within 2 days every single one of them came back to me to say so.
WILL WHAT I HAVE TO OFFER HELP YOU IMPROVE YOUR POKER?
You bet it will.
WILL IT HELP YOU TAKE CONTROL AT THE TABLE?
You bet it will.
WILL IT HELP YOU WALK AWAY WITH EVERYONE ELSE’S MONEY IN YOUR POCKET… OR WITH THE CASINO OR POKER SITE’S MONEY IN YOUR POCKET?
Yes. Yes. And Yes.
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