A good example of the opening of an internet marketing 10 page letter, which goes on to offer recipients the chance to purchase DVDs providing instruction in various online marketing techniques.
10 page letter for CJS Marketing.

MAKE UP TO £600,000 A YEAR. STARTING THIS YEAR.

This isn’t about other people, and how they can become rich. It’s about YOU.

How can YOU make yourself very rich?

Dear Friend,

Without even knowing you, I have made an assumption about you.

So I’m going to tell you right now what I’ve assumed, and if I’m wrong you can screw up this letter, toss it in the bin and not give it another thought.

Fair enough, OK?

I’ve assumed that you are not incredibly brilliant, and that you are not incredibly talented.

There. I’ve come clean.

So the question is, how do you feel about it?
Maybe you are, in fact, incredibly brilliant. Or incredibly talented. Or both???

In that case I may have offended you, and I apologise.

But truth is that if you are an incredibly talented and brilliant person, there’s very little that I can do to help you.

Because I myself am neither brilliant nor exceptionally talented.

Far from it.

I’m an ordinary man with a lovely wife, 3 fantastic children and, now, a wonderful grandson as well.

BUT BRILLIANT TALENTED PEOPLE ARE SO DARN LUCKY!

As well as being brilliant and talented, the thing that makes brilliant and talented people so lucky is that there are so many plans on offer to help them get rich!

There are thousands and thousands of them!

But the surprising thing about these schemes is that none of them actually ‘advertise’ that you need to be brilliant or incredibly talented to use them.

In fact, most of them pretend just the opposite.

They pretend that they can be used by anyone, without any knowledge, experience or even much intelligence, and that within a few weeks the money will be flowing in.

It’s only when you look at what you’d have to do to make money using one of these schemes that you realise that you really would have to be brilliant. Or at least…incredibly talented.

SO WHAT ABOUT ME. AND YOU???

What are people like you, and me, and everyone else we know, meant to do?

We’re perfectly smart. And we’re not afraid of a little work. And we definitely want to be rich?

But we’re not brilliant. We’re not incredibly talented.

How are we supposed to make ourselves rich???

BEFORE I TELL YOU AND… HAVE NO FEAR… I AM ABOUT TO TELL YOU… LET ME GIVE YOU SOME REASONS TO TAKE WHAT I SAY SERIOUSLY!

/contd


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