These are samples of my work as a Press Release Copywriter. News sites and journalists have an insatiable need for stories, and a good release will get widespread, and relatively low cost, coverage. Whatever else you decide to put into it, however, the most important element for any release is to have a subject that’s actually worth talking about (e.g. a new product, a merger, a big account win, a key hiring, an exciting new offer etc). Alongside writing releases, I also write editorial pieces, either on your behalf or in third party journalistic form, for publication by sites or journals as part of agreed PR activity.