Landing Page copywriting. AdWords Landing Pages. Samples
High quality Landing Page copywriting, and the high-converting pages that it gives you, are the keys to getting great results from email, search or pay-per-click campaigns.
With good landing pages, you can bring your traffic directly onto a page written and designed to convert visitors for the specific subject or promotion you’ve referred to in an email or ad.
Writing your web landing page
Landing Pages are essentially sales letters. I generally include a powerful headline that refers directly to the keyword or specific offer that is in the mind of the visitor from the search they’ve just carried out, or from the email they’ve clicked through from.
Then, just as with a sales letter, the landing page needs a tight, well-constructed argument that leads the reader directly to the action you want them to take.