Landing Page Copywriting. PPC, Single Page Copywriter Samples
Web landing pages are the key to getting great results from email, search or pay-per-click campaigns.
With good landing pages, you can bring your traffic directly onto a page that's been written and designed to convert visitors for the specific subject or promotion you've referred to in an email or ad.
(If you're looking for samples of single page, scrolling websites, you'll find those included with all my other samples of website copywriting.)
Writing your landing page
The pages are essentially sales letters. I generally include a powerful headline that refers directly to the keyword or specific offer that is in the mind of the visitor from the search they've just carried out, or from the email they've clicked through from.
Then, just as with a sales letter, the landing page needs a tight, well-constructed argument that leads the reader towards the action you'd like them to take.