Sales Letter and Direct Mailing Copywriter Samples
These are samples of direct mail sales letters and mail packs I’ve written.
When you choose a copywriter to do this kind of work for you, it’s important to find someone who really is an experienced direct mail sales letter copywriter, and not simply a self-trained ‘content’ writer.
Writing your sales letter
Constructing letters that will deliver good response rates is a specialised skill that I believe requires both training and lots of experience.
I write two different kinds of DM sales letter. The letters on this page are the kind of normal letters used by mainstream businesses to pitch consumer offers or try to open doors with B2B customers. I also write the internet marketing sales letters used by US direct marketers and people selling categories of products in which this kind of writing is particularly successful.