Case Study Copywriter. Case Study Copywriting Samples
Case Studies capture your organisation’s experience and achievements, translating them into short reports which can be used to evidence capability and competence for PR and sales purposes.
The key to writing Case Studies lies in building a proper narrative from the material (which I generally capture in all or part from interviews) in order to sustain the reader’s interest.
Case Studies are pan-platform content, making a useful archive on your website, where they benefit your SEO, as well as being useful for E-mailing to prospective clients or including, in printed form, in presentation folders.