Brochure Copywriting | Print | Digital Laurence Blume | Copywriter Samples
Brochure Copywriting, in which I include writing Leaflets and any other kind of printed marketing material, is a different skill to writing for the web, as holding and reading a printed document is entirely different to reading online. It’s rarely a good idea to copy and paste your website text into a print layout and call it a brochure.
When writing any job that is to be printed, I write into my own visual mockup of the finished item, created in Adobe InDesign. This way I can make sure the copy fits its intended layout, and that the headlines, main text, inset panels, pull quotes and other copy items all work properly, without leaving this to the whim of your designer.