Blog Posts Writer | Business Blogger Laurence Blume | Copywriter Samples

Too many companies want to feel they’ve “put a post on their blog” every few days, but don’t want to invest their own time in supporting the briefing and reviewing on a consistent, regular cycle. Without this, it’s just impossible. For a post to be published to your blog without compromising your authority or credibility, it has to read as though written by someone within your business. Achieving this as a blog post writer means developing a very good understanding of your sector and your business, being well briefed for each post, and having a collaborative workflow in which you review each post before it’s uploaded to pick up anything that might give away that it has been written by an outsider.