Personal Profile

Experience that will benefit your project.

Having started my career in 1981, it’s fair to say that I’m now one of the UK’s most experienced professional marketing copywriters.

I’ve worked solely  freelance since 2000, with the 18 years prior to that spent as a Copywriter and Creative Director at some of the top advertising and marketing services agencies in the UK.

Your project benefits directly, when you hire me, from experience that was gained writing for companies like Unilever, Goldman Sachs, the BBC, The Guardian, Marks and Spencer, Panasonic, Aviva, and Siemens, as well as the dozens of smaller businesses of every size and in every sector for whom I’ve worked freelance. 

Extra help with all kinds of marketing issues.

Because of the length of time I’ve been a copywriter, and the breadth and seniority of the roles I’ve found myself in, my relationship with my clients frequently  extends some way beyond writing copy.

Though far from definitive, the list of challenges with which I regularly assist  includes marketing strategy, brand positioning, web information architecture, SEO guidance and social strategy as well as a host of other matters with which that client, or their supplier agencies, are struggling.

 

An approach that makes working together easy.

I try to be responsive and easy to work with, and I take a thoughtful, intelligent approach to understanding clients’  objectives.

I have extensive commercial understanding and a deep knowledge of marketing as applicable to both smaller and large companies.

I understand about brands and the inter-relationship between service/product and brand, and I take enormous care when writing to apply this knowledge to the needs and expectations of the target audience.

I live and work in London, UK, and was fortunate enough to win a considerable number of industry awards for my work as a copywriter.

Check out my blog

Download a one-page credentials pdf.

My Financial Services credentials

Download my Financial Services sector creds as an easy to forward or print, one-page, A4 pdf.

My IT credentials

Download my IT sector creds as an easy to forward or print, one-page, A4 pdf.

My Tech credentials

Download my Tech sector creds as an easy to forward or print, one-page, A4 pdf.

My CV

Download my CV as an easy to forward or print, one-page, A4 pdf.

My Exec Summary

Download my 'Exec Overview' as an easy to forward or print, one-page, A4 pdf.

Just starting out on your own copywriting career?

Jump over to my coaching site at laurenceblume.com . Sign up for my free, weekly newsletter and grab my free thank-you download, ’11 Big Copywriting Startpoints’. Would you like that?