LAURENCE BLUME

Filed under: Blog | Copywriting Work

The Golden Age of Bullshit

My chum and former colleague Adrian Langford alerted me to this extremely well argued perspective – The Golden Age of Bullshit, by veteran US adman Bob Hoffmann speaking at Advertising Week Europe 2014 – that says that just about everything we have ever been told about Social Media as a marketing tool is, actually, at odds with the facts. Give it 45 minutes. It’s good!

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Blog, Copywriting Work

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