The Golden Age of Bullshit

Posted by & filed under Copywriting Work.

My chum and former colleague Adrian Langford alerted me to this extremely well argued perspective – The Golden Age of Bullshit, by veteran US adman Bob Hoffmann speaking at Advertising Week Europe 2014 – that says that just about everything we have ever been told about Social Media as a marketing tool is, actually, at odds with the facts. Give it 45 minutes. It’s good!