You’re searched for a Financial Copywriter.
So it’s a fair guess that you must be looking for someone who can help you with the marketing of some aspect of your financial services business.
My name’s Laurence Blume.
I’m a Financial Copywriter who writes for investment banks, retail banks, IFAs and mortgage brokers. I’ve also written for insurance companies, wealth managers, currency traders, accounting and consultancy firms and risk managers.
I approach each project with the aim of creating content or communications that are clear and easily understood, no matter how complex the subject matter.
Whichever financial services area your project is concerned with, I start out by making sure I have a thorough understanding of the technical aspects of your brief.
If the information I need is not provided fully in the brief, I’m always happy to talk to stakeholders within your business to acquire a complete picture.
I then use my skill and experience to communicate your messages or convey your information in a way that can be easily understood. This applies whether we are addressing a professional audience with a busy agenda and short attention span, or a consumer audience with varying degrees of understanding.
As a Financial Copywriter, I’m always aiming to make your message accessible.
The more technical you make financial copy, the more you restrict its readership. This is in some cases a strategy in itself.
It’s rarely desirable, however, for financial services or product writing to be more complex than the websites of, say, HMRC or the High Street banks. Even in business-to-business financial communications, my goal is always to write so that someone who is not a CFO/FD will be able to follow the information presented with a single, swift read through.
Talk to me about your Financial Services copywriting project.
If you’d like to discuss copywriting for a financial services project, please call me or mail me using the form on this page. If you’d like a reference to my financial services credentials to share with colleagues, please click this link to download.