Ooh! An E-mail copywriter whose work gets opened, get clicked and gets conversions.
My name’s Laurence Blume. I’m an experienced E-mail copywriter who achieves outstanding open and click thru rates, and whose work converts effectively once recipients reach your landing pages.
If you’re planning an E-mail campaign, or even just a single E-mail mailshot, I can help you by focusing the messaging, writing the E-mails and creating high-converting landing pages, if you don’t already have these, to turn your clicks into sales.
E-mail copywriting made simple.
Every E-mail you send out needs a clear and specific objective.
As an E-mail copywriter, a key part of my task is to make sure we agree, before the writing begins, on exactly what response you are looking for from each mail.
I then tackle four key challenges:
- make sure the E-mail actually makes it to the people it’s sent to, and doesn’t fall foul of their spam filters;
- ensure it catches their eye in their inbox, with an impactful Subject line;
- make certain they get the message we want them to receive, by designing the mail carefully and writing a clear, powerful headline and a tightly-written, well-structured, message body.
- ensure they take the action you want them to take. This means a call-to-action designed to get the reply, click-thru or phone call you want.
I aim to achieve all of the above with the shortest possible reading time.
Have a look at some of the samples of my e-mail copywriting that follow the form below.
Then if you’d like to discuss your project with me, call me on 07931 346398 or get in touch using the form.
Landing pages. The 'other' important thing I write as an E-mail copywriter.
A well-converting landing page is a vital part of getting great results from your E-mail marketing.
In most E-mail campaigns, the outcome you will want will be a click-thru to your website. It’s vital that the pages these click-thrus land on are written and designed visually to complete the conversion. If you want a sale, or sign up, or enquiry, it’s your landing page that has to make this happen.
It’s difficult to get people to click thru from your E-mails. It’s a huge waste of those valuable click-thrus if you simply send them a page that has no ‘headline’ message to reassure them that they’re still in the same ‘journey’ they began in the E-mail.
More of a phone person than a form person?
Call me now. I’m probably here at my desk writing.