E-mail Copywriter

E-mails that get opened, get clicked and get you conversions.

As a hugely experienced E-mail copywriter, I can achieve outstanding open and click thru rates for you, and encourage strong conversions, too.

My name’s Laurence Blume. If you’re planning an E-mail campaign, or even just a single E-mail mailshot, I can help you plan the messaging, write the E-mails and provide high-converting landing pages, if you don’t already have these, to turn your click-thrus into sales.


Email copywriting made simple.

Every E-mail you send out needs a clear and specific goal.

A core part of what I do as an E-mail copywriter is to make sure that we’ve agreed, before the writing begins, on  exactly what response you are looking for from each mail.

I then tackle four key challenges for you:

  • Make sure the E-mail actually makes it to the people it’s sent to, and doesn’t fall foul of their spam filters;
  • Make sure it catches their eye in their inbox, with an impactful Subject line;
  • Make sure that they get the message we want them to receive, by designing the mail carefully and writing a clear, powerful headline and a tightly-written, well-structured, message body.
  • Do everything possible to get them to take whatever action you want them to take. This means a call-to-action designed to get the reply, click-thru or phone call you want.

I aim to achieve all of the above with the shortest possible reading time.


Out and about? More of a phone person than a form person? Call me right now. I’m probably just at my desk writing. You call. I answer. 07931 346398


Landing pages. The ‘other’ important thing I write as an E-mail copywriter.

A well-converting landing page is a vital part of getting great results from your E-mail marketing.

In most E-mail campaigns, the outcome you will want will be a click-thru to your website. It’s vital that the pages these click-thrus land on are written and designed visually to complete the conversion. If you want a sale, or sign up, or enquiry, it’s your landing page that has to make this happen.

It’s difficult to get people to click thru from your E-mails. It’s a huge waste of those valuable click-thrus if you simply send them a page that has no ‘headline’ message to reassure them that they’re still in the same ‘journey’ they began in the E-mail.

Have a look at some of the work I’ve done as an E-mail Copywriter. Then if you’d like to discuss your project with me, call me on 07931 346398 or email me using the form on this page.

Look at my samples of this kind of copywriting


Out and about? More of a phone person than a form person? Call me right now. I’m probably just at my desk writing. You call. I answer. 07931 346398