E-mails that get opened, get clicked and get you conversions.
As a hugely experienced E-mail copywriter, I can achieve outstanding open and click thru rates for you, and encourage strong conversions, too.
My name’s Laurence Blume. If you’re planning an E-mail campaign, or even just a single E-mail mailshot, I can help you plan the messaging, write the E-mails and provide high-converting landing pages, if you don’t already have these, to turn your click-thrus into sales.
Email copywriting made simple.
Every E-mail you send out needs a clear and specific goal.
A core part of what I do as an E-mail copywriter is to make sure that we’ve agreed, before the writing begins, on exactly what response you are looking for from each mail.
I then tackle four key challenges for you:
- Make sure the E-mail actually makes it to the people it’s sent to, and doesn’t fall foul of their spam filters;
- Make sure it catches their eye in their inbox, with an impactful Subject line;
- Make sure that they get the message we want them to receive, by designing the mail carefully and writing a clear, powerful headline and a tightly-written, well-structured, message body.
- Do everything possible to get them to take whatever action you want them to take. This means a call-to-action designed to get the reply, click-thru or phone call you want.
I aim to achieve all of the above with the shortest possible reading time.
Out and about? More of a phone person than a form person? Call me right now. I’m probably just at my desk writing. You call. I answer. 07931 346398
Landing pages. The ‘other’ important thing I write as an E-mail copywriter.
A well-converting landing page is a vital part of getting great results from your E-mail marketing.
In most E-mail campaigns, the outcome you will want will be a click-thru to your website. It’s vital that the pages these click-thrus land on are written and designed visually to complete the conversion. If you want a sale, or sign up, or enquiry, it’s your landing page that has to make this happen.
It’s difficult to get people to click thru from your E-mails. It’s a huge waste of those valuable click-thrus if you simply send them a page that has no ‘headline’ message to reassure them that they’re still in the same ‘journey’ they began in the E-mail.
Have a look at some of the work I’ve done as an E-mail Copywriter. Then if you’d like to discuss your project with me, call me on 07931 346398 or email me using the form on this page.