DM Copywriter

As an experienced DM Copywriter, whether it’s a mailpack, sales letter or landing page, I make it convert.

Trying to find a DM copywriter who can help you create a powerful sales letter or mailpack?

Or looking for a good DM writer because you need a high-converting web landing page or e-mailshot?

Either way, I’ve been writing effective DM copy for well over twenty years.

So my technique and approach are derived from practical, metrics-based experience of what works and what doesn’t.


Writing good DM copy. Part science and part art.

As you’d expect, I have a thorough understanding of the technical requirements of writing DM copy, regardless of whether it’s for printed letters or mailpacks, or for a landing page or email.

But I also have specific understandings of the individual requirements of each medium, and how these differ from one to the other.

So when I write, I combine my recognition of what contributes to effective DM copy of any kind, with a proper understanding of the reader behaviour and conversion triggers of each medium.

The result is DM copy that builds your case strongly and persuasively, and helps achieve outstanding conversions.


Out and about? More of a phone person than a form person? Call me right now. I’m probably just at my desk writing. You call. I answer. 07931 346398


A DM copywriter who beats controls and outperforms targets.

Here’s some feedback from a client for whom I recently rewrote a funnel page to A/B test against his control:

“The results were very positive… Your copy gave a ~12% increase in clicks from the article to the campaign landing page. Your copy also had a positive effect on users’ propensity to register on the final campaign landing page. Conversion rates on the exact same funnel page, with the click originating from your copy versus the original increased by approx. 20%. So the uplift was compounded. Overall a great job, thanks.”

And here’s another from a client I helped needing to secure downloads of their e-commerce app:

“Close to 2500 downloads now. Cost per install cut by almost 200%… from £15 to about £6. Thanks for all your hard work :)”

Need a DM copywriter whose work actually sells?

If you need a DM sales letter, web landing page or email sales letter, take a look at these examples of my DM work. Then if you’d like to discuss your project with me, call me on 07931 346398 or email me using the form on this page.

Look at my samples of this kind of copywriting

This first set are all Direct Mail letters and packs written for conventional businesses.

And these are all sales letters written for 'information product' type internet marketers.


Out and about? More of a phone person than a form person? Call me right now. I’m probably just at my desk writing. You call. I answer. 07931 346398