Oooh! A DM Copywriter who writes landing pages and letters that actually convert.

Trying to find a DM copywriter who can help you create a powerful letter or mailpack? Or looking for an experienced online DM writer because you need a high-converting web landing page or e-mailshot?

My name’s Laurence Blume, and I’ve been writing effective direct marketing copy for more than thirty years.

My technique and approach draw on practical, metrics-based experience of what works… and what doesn’t.

Good DM copywriting. Part science. Part art.

I have a thorough understanding of the technical requirements of writing DM copy, regardless of whether it’s for landing pages or emails or for printed letters or mailpacks.

Alongside this, I shave specific understandings of the reader behaviours and conversion triggers specific to each medium and how they differ from one to the other.

When I write, I combine the two.

The result is strong, persuasive DM copy that helps achieve outstanding conversions.

A DM copywriter who beats controls and outperforms targets.

Here’s some feedback from a client for whom I recently rewrote a funnel page to A/B test against his control:

“The results were very positive… Your copy gave a ~12% increase in clicks from the article to the campaign landing page. Your copy also had a positive effect on users’ propensity to register on the final campaign landing page. Conversion rates on the exact same funnel page, with the click originating from your copy versus the original increased by approx. 20%. So the uplift was compounded. Overall a great job, thanks.”

And here’s another from a client I helped needing to secure downloads of their e-commerce app:

“Close to 2500 downloads now. Cost per install cut by almost 200%… from £15 to about £6. Thanks for all your hard work :)”

Have a look at some of the samples of my DM copy writing that follow the form below.

Then if you’d like to discuss your project with me, call me on 07931 346398 or get in touch using the form.

More of a phone person than a form person?

Call me now. I’m probably here at my desk writing.

Having searched for the best copywriters in the world, Laurence’s name was on several of these lists, and after working with him MORE

Ryan Renteria CEO, Stretch Five Executive Coaching

Laurence is an outstanding copywriter. He not only wrote a great landing page, he helped me to really think about my target MORE

Mike Ncube CEO, Ncube Digital

Having spoken with several copywriters, we chose to work with Laurence for many reasons. His mountain of experience, deep understanding of our MORE

Mike Partridge CEO, MGP Solutions

Recently, we engaged with Laurence to completely overhaul the written content for our website. From the start of the project Laurence was MORE

Tracey Smith-Atkins FCCA FMAAT CEO, Shaw Lifetime Care

Get in touch.

Fill in the form and I’ll give you a call so we can discuss your project.

I’d be delighted to quote your project. Fees start from as little as £600 inc VAT.

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Check out some of my DM copywriting.

This first set are all Direct Mail letters and packs written for conventional businesses.

And these are all sales letters written for 'information product' type internet marketers.