Oooh! A DM Copywriter who writes landing pages and letters that actually convert.
Trying to find a DM copywriter who can help you create a powerful letter or mailpack? Or looking for an experienced online DM writer because you need a high-converting web landing page or e-mailshot?
My name’s Laurence Blume, and I’ve been writing effective direct marketing copy for more than thirty years.
My technique and approach draw on practical, metrics-based experience of what works… and what doesn’t.
Good DM copywriting. Part science. Part art.
I have a thorough understanding of the technical requirements of writing DM copy, regardless of whether it’s for landing pages or emails or for printed letters or mailpacks.
Alongside this, I shave specific understandings of the reader behaviours and conversion triggers specific to each medium and how they differ from one to the other.
When I write, I combine the two.
The result is strong, persuasive DM copy that helps achieve outstanding conversions.
A DM copywriter who beats controls and outperforms targets.
Here’s some feedback from a client for whom I recently rewrote a funnel page to A/B test against his control:
“The results were very positive… Your copy gave a ~12% increase in clicks from the article to the campaign landing page. Your copy also had a positive effect on users’ propensity to register on the final campaign landing page. Conversion rates on the exact same funnel page, with the click originating from your copy versus the original increased by approx. 20%. So the uplift was compounded. Overall a great job, thanks.”
And here’s another from a client I helped needing to secure downloads of their e-commerce app:
“Close to 2500 downloads now. Cost per install cut by almost 200%… from £15 to about £6. Thanks for all your hard work :)”
Have a look at some of the samples of my DM copy writing that follow the form below.
Then if you’d like to discuss your project with me, call me on 07931 346398 or get in touch using the form.
More of a phone person than a form person?
Call me now. I’m probably here at my desk writing.