2026. Some updated thoughts for estate agents on outflanking the competition
Local search has changed since 2023. Here’s what estate agents need to know in 2026 to win trust and instructions.
Local search has changed since 2023. Here’s what estate agents need to know in 2026 to win trust and instructions.
A nostalgic love letter to the big old ad formats – and why they forced copywriters to earn their craft.
In finance, trust and precision matter. Sector understanding helps you write marketing that is credible, compliant, and effective.
There’s been a growing chorus of voices amongst the LinkedIn creative freelance community for months now, expressing anguish that the market “has dried up”. Work
A simple way to give clear feedback on copy. Focus on the brief, explain why, and keep revisions productive.
I’ve been lucky. In 22 years of running my freelance business, during which time I’ve raised well over 1500 invoices to several hundred clients, I
Over the years, I’ve worked for more than a few fantastic clients. These people’s professional approach to the work we were doing together was key
There’s a gap. A yawning one. It’s right in the space between the understanding that most people have of what planning and building a website
We all know and love the benefits of being freelance. But freelance life has its drawbacks, too, and stress from a range of causes and situations
You’ve seen an ad for a Junior Copywriter. And you’re wondering what, exactly, that is. So let’s shine some light on it for you by looking
“So… how much does copywriting cost?” Well… I quote a lot of jobs. Maybe three of four a day. And I’ve been quoting three or four
The core of your user experience. Way ahead of look and feel. Making sure you have well written web content is the single most important element in making your site perform for you. Your written web
For everyone who is a freelance copywriter, there are days when the security of employment looks incomparably attractive. But if you’re employed, the idea of quitting your job
Convinced that being a copywriter is your true calling, but finding there’s a little more to it than you’d imagined? Don’t get disheartened. Here are
Freelance copywriters, like freelancers in other industries, are generally small, self employing businesses. As in any business, cashflowing is extremely important. You need to keep
I don’t know whether you’ve ever been to Selfridges in the West End of London? Selfridges has a lot of entrances. It has entrances all
I could simply be getting grumpier. It’s likely. But I keep coming across the same bit of nonsense and I’m beginning to think that WordPress
I’ve been reclassifying the section of my website that shows which clients I’ve worked with in the past, and in which sectors they work. Since
I smell confusion. Its odour has been in the air for a couple of years, but now its stench is there every time I surf
I quoted a sales letter task at the weekend for a man with a business that specifies and supplies high end commercial interiors solutions. He
When I used to work in ad agencies and write TV commercials, people outside of the business would often ask, “So what part do you
At a time when Radio 4 is rich with variations on the phrases ‘recession’, ‘economic downturn’ and ‘the FTSE ended the day down 631 at
Every few weeks I receive an enquiry from someone considering taking a copywriting course with something called ‘The Institute of Copywriters’. The enquiry will usually
I’ve always thought being a freelance copywriter is a bit of privilege. You get something new and challenging to pit your wits against every few
B2B direct marketing. This same request, and its solution, come up time after time from clients. Thus, simple as it is, I figure there have
We all work differently. Your mind and method may be in stark contrast to mine. However, I’ve just sent this list over to a friend
Getting your site ranked high on Google has become an obsession. Although there are plenty of people around who do understand the principles behind achieving
Being an advertising copywriter is a different gig to other kinds of copywriting. In the main, the skillset of an advertising copywriter is a conceptual
What do you actually need to get started as a freelance? It’s so obvious that you need clients that the need for ‘marketing’, for establishing
A recent enquiry from a lady keen to become a copywriter, but without any previous examples of her efforts to show, prompted me to bash
This was in my inbox this morning: “I need to register/copywrite a name so that I am the sole user of the name without having
Working out how much you should quote for a job never loses its intrigue, no matter how long you do it. Quote too much, and
When you’re used to being paid by your employer for writing, it can be difficult to imagine how you’d figure out what to charge if
“But how can writing the copy for a website cost this much?” the gentleman on the other end of my phone asked. “We spent less
I like small clients. (Don’t get me wrong, all you petite marketers out there.) I like large clients of course. In fact in some ways
Like a lot of businesses, you may well assume that everyone entering your site comes in by the front door; that’s to say via the
You’d love your site to be on the first page of Google for your key searches. But it isn’t going to get there all by
I went to the tip this week. I’d been there last about a month ago. It’s one of those right-on, new age tips where everyone
It’s amazing how often people who’ve called to discuss the possibility of having some work done feel the need to excuse themselves by saying something
I hate to do this…but there is no Web Traffic Elf. You came to terms with Santa Claus, and now you have to deal with
My chum and former colleague Adrian Langford alerted me to this extremely well argued perspective – The Golden Age of Bullshit, by veteran US adman
The problem with academe is that as 3 years of undergraduate life draw to a close most people are left trying to ‘match’ their degree
There are 2 levels of copywriting required for most sites, it’s always seemed to me, and a project I’ve been working on this week reminded
There is no shortage of advice available online about how, if you’re 17 and confronted with the ‘Personal Statement’ box on your UCAS application, you
I write visually, and almost always have done. If someone asks me to rewrite their website, I take a screenshot of the site, import it
So you’re writing a sales letter. And because times are tight, you’re doing it yourself. Even though you’re no copywriter. You write the whole thing
Web developers. You gotta love ’em. Some of them are so darn clever, with their cutesy clientside coding (stuff that happens in your browser). Some
I’m not close enough to the lore of social services to be aware of for quite how long ‘service users’ has been the politically acceptable
Blogging amazes me. And scares me. I’m a far from expert blogger, and the purpose of this blog makes the spontaneity which makes the medium
SEO copywriting has always thrown up conflicts between the requirements of search mathematics, and those of sound, intelligible marketing communication. But the now prevalent search
What do you imagine goes wrong most for copywriters, in particular inexperienced copywriters? Is it heinous misuse of syntax? Reckless abandonment of punctuation style? Of
Sure. We all love the flexibility and almost-free marketing value of social media and even of good old email. But a simple DL gatefold
‘Copy. Righter.’ Oh dear. A more juvenile piece of copywriting it would be hard to find than this title to Ian Atkinson’s addition to the
Jumping off things is hard. Twas ever thus, and if you have a job, but would love to leave it and try your luck writing
Why do people love testimonials so much? I never understand this. So many SME owners/managers consider testimonials to be such an indispensible part of their