Posts Categorized: Marketing

What Web Developers do (and don’t do). 12 tips from a Copywriter on things not to expect.

There’s a gap. A yawning one. It’s right in the space between the understanding that most people have of what planning and building a website actually involves, and the realistic skillset of most web developers. Not appreciating which skills web developers are likely to have (and therefore which they are unlikely to have), means that… Read more »

Write your own web content. My Dozen ‘Do’s.

12 Web Copywriting tips

The core of your user experience. Way ahead of look and feel. Making sure you have well written web content is the single most important element in making your site perform for you. Your written web content drives your SEO. It has to hold people on your site when they first arrive, preventing them ‘bouncing’. It has to engage them, reassure them, inform them, befriend them, persuade them and, ultimately close them. So… Read more »

Who’s in software and who’s not?

I’ve been reclassifying the section of my website that shows which clients I’ve worked with in the past, and in which sectors they work. Since we first configured the admin system for the site about five years ago, there has been a slightly unsatisfactory category named ‘Software Developers’. Into this have gone, to date, all… Read more »