I posted a comment on an anguished post in a copywriting group a few weeks ago. The OP seemed frustrated and confused over how to respond to a client who had complained that she “didn’t like” the copy she’d received. It turned out that a lot of other copywriters found this familiar and had found… Read more »
Over the years, I’ve worked for more than a few fantastic clients. These people’s professional approach to the work we were doing together was key to helping me deliver powerful and relevant copy to their brief, and complete their job without a hitch. Don’t want to be that kind of client? No problem! Read up… Read more »
There’s a gap. A yawning one. It’s right in the space between the understanding that most people have of what planning and building a website actually involves, and the realistic skillset of most web developers. Not appreciating which skills web developers are likely to have (and therefore which they are unlikely to have), means that… Read more »
The core of your user experience. Way ahead of look and feel. Making sure you have well written web content is the single most important element in making your site perform for you. Your written web content drives your SEO. It has to hold people on your site when they first arrive, preventing them ‘bouncing’. It has to engage them, reassure them, inform them, befriend them, persuade them and, ultimately close them. So… Read more »
Convinced that being a copywriter is your true calling, but finding there’s a little more to it than you’d imagined? Don’t get disheartened. Here are 11 copywriting tips (and in particular for tips for aspiring copywriters): 11 Great Things To Learn that will stand you in good stead for ever. 1. Learn about marketing. Copywriting… Read more »
I’ve been reclassifying the section of my website that shows which clients I’ve worked with in the past, and in which sectors they work. Since we first configured the admin system for the site about five years ago, there has been a slightly unsatisfactory category named ‘Software Developers’. Into this have gone, to date, all… Read more »
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