I posted a comment on an anguished post in a copywriting group a few weeks ago. The OP seemed frustrated and confused over how to respond to a client who had complained that she “didn’t like” the copy she’d received. It turned out that a lot of other copywriters found this familiar and had found… Read more »
There’s a gap. A yawning one. It’s right in the space between the understanding that most people have of what planning and building a website actually involves, and the realistic skillset of most web developers. Not appreciating which skills web developers are likely to have (and therefore which they are unlikely to have), means that… Read more »
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