Career History

18 years creating advertising for world famous brands.

I’ve been a professional copywriter since 1981.

Born and brought up in Manchester, I studied Graphic Design at the London College of Printing,(today a part of  University of the Arts, London), graduating with a 1st Class (Hons) degree. 

I began my career at Saatchi’s Edinburgh agency, Hall Advertising, moving from there in 1982 to join TBWA/ London.

 In 1984 I moved to Boase Massimi Pollitt, then widely regarded as the finest creative agency in the world, eventually reaching the position  of Joint Creative Director.

I left there after 5 years to join global agency group DMB&B, subsequently spending 3 years with the private UK agency, Burkitt Weinreich Bryant before  enjoying five more successful years as a writer and Board Director at Still Price Lintas (and its successor agency, APL). 

I left the agency world for good in 1999.

23 years working freelance with exciting businesses of every kind

After leaving agencies, I first joined a small web development company as its creative director.

Then in 2001, realising that there was at that time no UK marketing-focused copywriting service online, I purchased the web domain freelancecopywriter.co.uk and went into business.

That same year, I drafted the Freelance Copywriter Terms and Conditions document still widely used by other copywriters as the basis for their own business terms. The following year, I launched Great Sales Letters (now retired), the UK’s first ‘pay-in-advance’ online service for commissioning sales letters.

In 2006, I acquired the web domain copywriting.co.uk

In the 23 year lifespan of freelancecopywriter.co.uk, I’ve written for over 800 clients, ranging from hopeful entrepreneurs in bedrooms to giant corporations such as Allianz, Siemens, Thompson Reuters, Harrods Bank, Unilever and Informa.

Alongside this site, my site at  laurenceblume.com provides a home for my coaching/teaching program supporting young copywriters around the world.

Check out my blog

Download a one-page Credentials pdf.

My Financial Services credentials

Download my Financial Services sector creds as an easy to forward or print, one-page, A4 pdf.

My IT credentials

Download my IT sector creds as an easy to forward or print, one-page, A4 pdf.

My Tech credentials

Download my Tech sector creds as an easy to forward or print, one-page, A4 pdf.

My CV

Download my CV as an easy to forward or print, one-page, A4 pdf.

My Exec Summary

Download my 'Exec Overview' as an easy to forward or print, one-page, A4 pdf.

Just starting out on your own copywriting career?

Jump over to my coaching site at laurenceblume.com . Sign up for my free, weekly newsletter and grab my free thank-you download, ’11 Big Copywriting Startpoints’. Would you like that?