Wow! A brochure copywriter who'll understand your brand and your audience and write for both.

My name’s Laurence Blume. I’m a brochure copywriter who plans and writes brochure content that gets across your business’s key messaging powerfully and in an appropriate tone of voice.

Whether you publish your brochures in digital form only, or in print as well, this core item of marketing collateral remains as valuable today as it’s always been.

Brochure copywriters. A different set of skills.

Writing brochures calls for a completely different set of skills to that required to write for the web or other digital media.

People read a brochure differently. They extract information from it in a different way and act differently as a result of what they read.

When I write copy for a brochure, I’m writing with this in mind.

The reader understands that this item has taken time to produce, has been ‘considered’, and so knows that it’s not a ‘spontaneous’ or ‘transient’ communication.

Used well, this is what gives your brochure its authority.

A brochure copywriter who writes copy designed for brochures.

The copy in a brochure (digital or print) can’t be divorced from the visual context in which it appears. So, perhaps uniquely for a brochure copywriter, I write ‘in situ’, making a mock up of the item I’m writing in Adobe InDesign, and drafting the copy into this realistic document.

This lets me ‘feel’ how headlines, sub-headings, main text and callout panels actually work on the pages and spreads.  (I supply the finished copy to you as a pdf ‘copyvisual’; but also in a Word .docx file, to make it easy for your designer to copy and paste.)

It’s a great way to work, and it leads to clear, well organised brochures that represent you and tell your story effectively.

Have a look at some of the samples of my brochure work  that follow the form below. Then if you’d like to discuss your project with me, call me on 07931 346398 or get in touch using the form.

A smiling man with short, dark, wavy hair and a trimmed beard, wearing a dark suit jacket over a white shirt, is posed against a solid black background. His confident look suggests he could be an IT copywriter ready to tackle any challenge.

Having searched for the best copywriters in the world, Laurence’s name was on several of these lists, and after working with him MORE

Ryan Renteria CEO, Stretch Five Executive Coaching

A man with a bald head and black-rimmed glasses, wearing a dark suit jacket and a light-colored shirt, is pictured against a plain white background. He has a neutral expression on his face.

Laurence is an outstanding copywriter. He not only wrote a great landing page, he helped me to really think about my target MORE

Mike Ncube CEO, Ncube Digital

A financial copywriter with short hair and a slight smile is wearing a black sweater over a collared shirt with horizontal stripes. The background is plain and light-colored.

Having spoken with several copywriters, we chose to work with Laurence for many reasons. His mountain of experience, deep understanding of our MORE

Mike Partridge CEO, MGP Solutions

A woman with long brown hair and bangs is smiling at the camera. She is wearing a blue outfit and silver earrings. The background appears to be a dimly lit indoor setting with other people and tables visible.

Recently, we engaged with Laurence to completely overhaul the written content for our website. From the start of the project Laurence was MORE

Tracey Smith-Atkins FCCA FMAAT CEO, Shaw Lifetime Care

Get in touch.

Fill in the form and I’ll give you a call so we can discuss your project.

I’d be delighted to quote your project. Fees start from as little as £600 inc VAT.

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Check out some of my Brochure copywriting.