Wow! A brochure copywriter who'll understand your brand and your audience and write for both.
My name’s Laurence Blume. I’m a brochure copywriter who plans and writes brochure content that gets across your business’s key messaging powerfully and in an appropriate tone of voice.
Whether you publish your brochures in digital form only, or in print as well, this core item of marketing collateral remains as valuable today as it’s always been.
Brochure copywriters. A different set of skills.
Writing brochures calls for a completely different set of skills to that required to write for the web or other digital media.
People read a brochure differently. They extract information from it in a different way and act differently as a result of what they read.
When I write copy for a brochure, I’m writing with this in mind.
The reader understands that this item has taken time to produce, has been ‘considered’, and so knows that it’s not a ‘spontaneous’ or ‘transient’ communication.
Used well, this is what gives your brochure its authority.
A brochure copywriter who writes copy designed for brochures.
The copy in a brochure (digital or print) can’t be divorced from the visual context in which it appears. So, perhaps uniquely for a brochure copywriter, I write ‘in situ’, making a mock up of the item I’m writing in Adobe InDesign, and drafting the copy into this realistic document.
This lets me ‘feel’ how headlines, sub-headings, main text and callout panels actually work on the pages and spreads. (I supply the finished copy to you as a pdf ‘copyvisual’; but also in a Word .docx file, to make it easy for your designer to copy and paste.)
It’s a great way to work, and it leads to clear, well organised brochures that represent you and tell your story effectively.
Have a look at some of the samples of my brochure work that follow the form below. Then if you’d like to discuss your project with me, call me on 07931 346398 or get in touch using the form.