Wow! A brochure copywriter who writes brochures that actually do your business justice.
My name’s Laurence Blume. I’m a brochure copywriter who plans and writes brochure content that gets across your business’s key messaging powerfully and in an appropriate tone of voice.
Whether you publish your brochure in digital form only, or in print as well, this core item of marketing collateral is as valuable today as it’s always been.
Brochure copywriters. A different set of skills.
Writing brochures calls for a completely different set of skills to that required to write well for the web or other digital media.
People read a brochure differently. They extract information from it in a different way and act differently as a result of what they read.
When I write copy for a brochure, I’m writing with this in mind.
The reader understands that this item has taken time to produce, has been ‘considered’, and so knows that it’s not a ‘spontaneous’ or ‘transient’ communication.
Used well, this is what gives your brochure its authority.
A brochure copywriter who writes copy designed to work in a brochure.
The copy in a brochure (digital or print) can’t be divorced from the visual context in which it appears. So, perhaps uniquely for a brochure copywriter, I write ‘in situ’, making a mock up of the item I’m writing in Adobe InDesign, and drafting the copy into this realistic document.
This lets me ‘feel’ how headlines, sub-headings, main text and callout panels actually work on the pages and spreads. (I supply the finished copy to you as a pdf ‘copyvisual’; but also in a Word .docx file, to make it easy for your designer to copy and paste.)
More of a phone person than a form person?
Call me now. I’m probably just here at my desk writing.