Things I Write – Copywriting Services

I write, with experience and real expertise, absolutely anything that could form a part of your marketing or other aspect of your business communications.

This is not a wild claim. It’s the result of having been a professional copywriter for so many years!

If you’d like to talk over how to get the greatest benefit out of any particular medium, do please e-mail me or give me a call. My number is 07931 346398.

Your website

website content
I write content for sites of all kinds, and relating to any subject. I will deal with volumes from a single page up to many hundreds of pages. All of my web content writing is carried out in line with SEO best practice.

website signposting
I write sitewide signposting, alert, directions, prompts (and action-prompted system emails). This is the frequently forgotten copy that holds your site together, guiding users through their journey. This copy is extremely valuable in delivering brand tone of voice through your site.

• landing pages and online sales letters
I write landing pages and online sales letters. These are pages designed to land the traffic from your email marketing campaign or PPC advertising campaign and elicit a specific response such as a sale, a call or submission of an email address.

• e-com catalogue product meta-data
I write good-quality, selling product descriptions for sites whose owners wish to invest in well-written descriptions as a differentiator. I do not write bulk product descriptions for lowest-quote-wins-project assignments.

• website video content
I write, and can oversee the shooting and editing of video web content for use on your site. This most commonly takes the form of talking head videos or short, animated explanation videos, but may also involve live-action filming either indoors (studio) or outdoors (location).

SEO content

• SEO site content
I write web content optimised on-page for search engine appeal, using keyterms researched and selected by your SEO company, by you if you are able to do this properly yourself, or by me. The work involves best-practice authoring of content, headings and invisible, but important, components of the page headers.

• offsite content to aid SEO
I write high-quality content for supply to external websites to create backlinking. (I remain in line with Google’s most recently released suggestions and pointers, and will not write content clearly intended to spam or deceive search engines.) Please note that I don’t write low cost ‘bulk articles’.

Online marketing

• online advertising
I think out and write online advertising material of all kinds. I am an ex ad agency writer.

• digital brochures
I write corporate and sales brochures which are to be distributed as pdfs or in some other proprietary digital form.

• web video scripts
I write (and can oversee the shooting and editing of) video web content for use on your site. This may be talking head videos or short, animated explanation videos, or may involve more ambitious live-action filming.

• press releases
I write press releases for distribution via online channels such as pr.com, prweb.net or your own lists.

Social Media

• LinkedIn, Facebook Page, Google+ and similar profile setup
I can write and configure Social Media profiles on all major sites for you, including setting up brand graphics.

• blog posts, social media page posts and tweets
I do not provide any of these. I believe that for most smaller businesses, blogging, tweeting and social profiles are best managed by someone working within the business. Where it is necessary to outsource this task, it is best handled by specialist social media posting companies, who are able to commit to producing work indefinitely, at sustainable cost, in a way that would not be viable for me. I am happy to make recommendations for both larger and smaller business needs.

Email marketing

• e-mail newsletters and bulletins
I write email newsletters for companies wishing to mail a news update to their list on a periodic basis. This is usually monthly or quarterly. More frequent needs are generally best met by blogging and tweeting, neither of which are services that I offer.

• email mailshots
I write strong, selling-focused email shots to achieve specific sales goals as part of a properly targeted email campaign.

Print collateral

• corporate brochures
I write corporate brochures of all kinds, ranging from short mini-brochures, to larger documents running to many pages.

• sales brochures
I write sales brochures of all kinds, for both b2b and b2c use.

• press releases
I write press releases for distribution via traditional channels to newspapers, magazines and TV stations.

• editorial articles and advertorial
I write articles in the name of business owners or executives which may then be used for publication in trade or consumer journals to support the marketing objectives of their business.

• advertising
I have huge experience in thinking out and writing press advertising of all kinds, ranging from semi-display and small space ads, all the way up to spreads in national newspapers and magazines. I am an ex ad agency writer.

• sales letters, mail shots and DM packs
I think out and write print sales letters and DM packs of all kinds and for all purposes.

• newsletters
I write print newsletters for companies that want to publish on a periodic basis. This is usually monthly or quarterly.

Advertising

• print advertising
I have huge experience in thinking out and writing press advertising of all kinds, ranging from semi-display and small space ads, all the way up to spreads in national newspapers and magazines. I am an ex ad agency writer.

• TV commercials
As a former copywriter in top London ad agencies, I have years of experience of writing TV commercials. I can write scripts for you from scratch, or I can work with footage you have already that requires a voice-over script in order to turn it into a commercial.

• radio commercials
I write scripts for radio commercials, with a good deal of experience of doing this.

TV, video and film

• VO scripts for existing cuts and rough cuts
I can work with footage you have already that requires a voice-over script in order to turn it into a commercial, web video or video for some other use.

• corporate video treatments and scripts

I write both treatments (an overall outline of the concept of a video, complete with narrative Voice Over script) and detailed scripts (which include concept, plus scene by scene outlines of the intended visuals, as well as all narrative Voice Over. If you’d like me to manage the production of your video for you, I work with a number of excellent corporate video directors, all of whom take great care over narrative.)

Audio

• scripts for audio marketing collateral
I write scripts for podcasts and other audio marketing collateral.