Some background on the Copywriter

I'm an experienced professional copywriter who has been in freelance practice since 2000. I had spent the 18 years prior to this working at some of the top marketing services companies in the UK as a copywriter and Creative Director.

This means that you and your project benefit from experience gained writing for companies like Marks and Spencer, Panasonic, The BBC, The Guardian, Goldman Sachs, Norwich Union and Unilever.

It also explains why the role I fill for clients often extends some way beyond copywriting.

I try to be responsive and easy to work with, and I take a thoughtful, intelligent approach to understanding your business objectives.

I have a thorough commercial understanding and a deep knowledge and understanding of marketing as applicable to both smaller and large companies. I understand about brands and the inter-relationship between service/product and brand, and I take enormous care when writing to apply my understanding to the needs and expectations of your target readership.

In addition to having a wealth of experience of writing for the web (including content optimised for search engine performance), I have significant experience of scoping, specifying and managing web development projects. Should you need assistance in this area, do please ask me.

I've been fortunate enough to win a considerable number of industry awards for my work as a copywriter.