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WHAT CLIENTS SAY
Financial Services copywriters. Your products or services made easy to understand for people who are not professional finance experts.
Looking for a good financial copywriter? My name's Laurence Blume and this is freelancecopywriter.co.uk.
Unlike a dedicated financial copywriter who may have a professional background in, say, banking, I combine an excellent understanding of financial services with an extensive background in marketing communications.
On this basis, I've written successfully for leading investment banks, retail banks, IFAs, mortgage brokers, insurance companies, currency traders, accounting and consultancy firms and risk managers. You can see samples of some of these projects below.
Financial copywriters. Making it clear for all.
Financial copywriters are required to be 'financial experts' in relatively few projects. In the majority of cases, the technical information is contained in the brief, and inaccuracies of terminology are picked up by you or your technical colleagues when reviewing, and taken care of during the revision stage of the project.
The most important requirement for a financial copywriter is almost always an ability to communicate the features and benefits of sophisticated products and models in a way that can be understood by consumers, or by executives who are not financial specialists.
Talk to me about your financial services copywriting project.
If you'd like to discuss copywriting for a financial services project, please call me or mail me using the form below.
If you'd like a reference to my financial services credentials to share with colleagues, please download my one-page Financial Services Credentials pdf.
WORK FOR CLIENTS IN THE FINANCIAL SERVICES AND INSURANCE SECTOR
Brochure for Asset Managers Lyxor, a division of Société Générale
Email me about your financial services copywriting project now.