Hello. My name’s Laurence Blume, and you’ve clicked through to my website freelancecopywriter.co.uk.
As you’ll see from the examples below, I do a lot of copywriting for financial services clients.
I have an excellent understanding of a wide range of finance and financial services areas, and combine this with my professional skill in writing clear, easily understood marketing material.
On this basis, I’ve written successfully for leading investment banks, retail banks, IFAs, mortgage brokers, insurance companies, currency traders, accounting and consultancy firms and risk managers.
Financial copywriters. Making it clear for all.
As in any other sector with a high level of technical detail, all the technical financial information that is relevant to your project will be supplied by you in your brief.
From there, I will use my skills and experience in communicating the features and benefits of your financial products and models in a way that can be readily understood by consumers, or by executives who are not financial specialists.
The more technical you make your copy, the smaller your audience.
After years of writing financial copy I’d say that, in consumer marketing, it is almost never a good idea to allow the communication to be any more complex than would be found in the financial section of a decent Sunday newspaper.
In business to business financial comms, my yardstick is that any non-financial decision maker should be able to understand the broad-stroke of the communication, even if not all of its detail.
This, in itself, is the reason why it’s detrimental to almost all financial product or service copywriting to engage a copywriter who is more finance specialist than communication specialist.
(The exception, of course, as in any other sector, is where you need your writer to be able to write authoritatively about the subject from their own head, rather than from source material, but this is in any case then more a journalistic task than a copywriting one.)
Talk to me about your financial services copywriting project.
If you’d like to discuss copywriting for a financial services project, please call me or mail me using the form on this page.
If you’d like a reference to my financial services credentials to share with colleagues, please download my one-page Financial Services Credentials pdf.