Hello. My name’s Laurence Blume and I’m a financial copywriter. I’ve written marketing copy for leading investment banks, retail banks, IFAs and mortgage brokers. I’ve also written for insurance companies, currency traders, accounting and consultancy firms and risk managers.
I approach each project with the aim of writing content and communications that are clear and easily understood, no matter how complex the subject matter.
Whatever financial area your project is concerned with, I start out by making sure I have a thorough understanding of the technical aspects of your brief.
If the information I need is not provided fully in the brief, I’m always happy to talk to stakeholders within your business to gain a complete picture.
I then use my skill and experience as a copywriter to communicate whatever you need to convey about your products or services in a way that can be easily understood. This need is the same, whether we are addressing a high-level business audience with a busy agenda and short attention span, or a consumer audience with varying degrees of understanding.
As a financial copywriter, my aim is always to make your message accessible.
The more technical you make financial copy, the more you restrict its readership. This is in some cases a strategy in itself.
It’s rarely desirable, however, for financial services or product writing to be more complex than the financial section of a quality Sunday newspaper. Even in business to business financial comms, my goal is always to write so that someone who is not a CFO/FD will be able to follow the information being presented with a single, swift read through.
Talk to me about your financial services copywriting project.
If you’d like to discuss copywriting for a financial services project, please call me or mail me using the form on this page. If you’d like a reference to my financial services credentials to share with colleagues, please download my one-page Financial Services Credentials pdf.