On 'all copywriters now' this month: FREE Copywriting Tools go live on the site. Check them out. This one researches and generates search keyterm options for you for nothing. If you work on a Mac but still organise your day with a To-Do list on a sheet of paper, there's news of a brilliant new application still in beta...but boy is it good! The 3 new posts featured below have all been drawing visitors this month... plus the post chosen for you from the archive asks if a blog created for marketing purposes can ever, really, be a blog. Whether you're staying at home this month, or flying off in search of sun, have a great July. Laurence
My Warehouse Full of Words I recently bought a huge consignment of used words. I got them in a private sale before they went to auction. There are over 2 million in the lot, which is a very decent bundle. Now all of these words have been used before, but they are all in good condition, and all are clean. Recycling language? Nah. More if you click here.
Why Your Copy Might Well Cost More Than Your Site "But how can writing the copy for a website cost this much?" the gentleman on the other end of my phone asked. "We spent less than this on having the site built." Well here's your answer, matey. Click here for more. It's this month's most read post.
The Copywriter's Obligation If you click this link you'll be able to read the story which BBC News carried this week about a direct mail pack sent out by the Reader's Digest which appears to use particularly suggestive phrasing to lead its readers into participating in a prize draw. Click for more on the copywriter's moral obligation.
Archive: Is Blogging Really A Marketing Activity Blogging amazes me. And scares me. I'm a far from expert blogger, and the purpose of this blog makes the spontaneity which makes the medium so powerful seem inappropriate. Read more on the difficulties of repurposing a personal form for commercial purpose.
The blog has many more articles. On the other hand, if you'd prefer to be removed from our mailing list, click here.
My Warehouse Full of Words I recently bought a huge consignment of used words. I got them in a private sale before they went to auction. There are over 2 million in the lot, which is a very decent bundle. Now all of these words have been used before, but they are all in good condition, and all are clean. Recycling language? Nah. More if you click here.
Why Your Copy Might Well Cost More Than Your Site "But how can writing the copy for a website cost this much?" the gentleman on the other end of my phone asked. "We spent less than this on having the site built." Well here's your answer, matey. Click here for more. It's this month's most read post.
The Copywriter's Obligation If you click this link you'll be able to read the story which BBC News carried this week about a direct mail pack sent out by the Reader's Digest which appears to use particularly suggestive phrasing to lead its readers into participating in a prize draw. Click for more on the copywriter's moral obligation.
Archive: Is Blogging Really A Marketing Activity Blogging amazes me. And scares me. I'm a far from expert blogger, and the purpose of this blog makes the spontaneity which makes the medium so powerful seem inappropriate. Read more on the difficulties of repurposing a personal form for commercial purpose.
The blog has many more articles. On the other hand, if you'd prefer to be removed from our mailing list, click here.
